ENTERTAINMENT

Entertainment is the basis of holding the interest of an audience via an activity that provides pleasure and delight. It can be in the form of an idea or a task but has grown from local to the global arena.  It developed over thousands of years and now a number of institutional investors are opening and increasing position in the entertainment sector as the sector has huge potential for growth where the investors are collectively bullish on it. It is the business that has become a splendid investment and money managers are optimistic as the scope of growth is not just limited to multiplex screens. The entertainment industry is reaching the audience through online channel subscriptions, TV subscriptions, laptops, and multiplexes. 

Such streaming can get financing through advertisers where larger advertisers spend millions per year to promote their products by being associated with the films.  Mostly the cost of films is less as compared to the sponsorships of major events/sports events or endorsements paid by the companies to celebrities.  Not just films, even TV shows and other media activities like sports, music, and videos hold the potential to get a higher ROI.  

With audiences having different subjects that keep their attention, most forms are generally recognizable and familiar, with storytelling, songs, drama/theater, dance and other performances existing in all cultures. The technological advancement and support in the sector of entertainment have created an opportunity for investors to venture into one of the most opaque industries of all time.