SAP to buy customer sentiment tracker Qualtrics for $8 billion

FRANKFURT (Reuters) - Germany's SAP said on Sunday it was buying Qualtrics International Inc for $8 billion (6.18 billion pounds) in cash, pre-empting a planned stock market listing by the U.S.-based company that specialises in surveying consumers online.The agreed deal, SAP's biggest since it bought travel and expense management firm Concur in 2014 for $8.3 billion, backs Chief Executive Bill McDermott's expansion into Customer Relationship Management (CRM) from its core of helping firms run..