SAP buys experience management firm Qualtrics for $8 billion

FRANKFURT (Reuters) - SAP SE , the German business software group, said on Sunday it was buying Qualtrics International Inc, a company that specialises in experience management, for $8 billion in cash in an agreed deal.SAP said in a statement it would acquire all of the outstanding shares in Seattle-based Qualtrics and had secured 7 billion euros (6.13 billion pounds) in financing to cover the purchase price and acquisition-related costs.