SAP buys customer sentiment tracker Qualtrics for $8 billion

FRANKFURT (Reuters) - Germany's SAP said on Sunday it was buying Qualtrics International Inc for $8 billion in cash, pre-empting a planned stock market listing by the U.S. firm that specialises in measuring the sentiment of consumers online.The agreed deal, SAP's biggest since it bought travel and expense management firm Concur in 2014 for $8.3 billion(6.41 billion pounds), backs Chief Executive Bill McDermott's expansion into Customer Relationship Management (CRM) from its core of helping..