SAP buying experience management firm Qualtrics for $8 billion

FRANKFURT (Reuters) - SAP said on Sunday it was buying Qualtrics International Inc for $8 billion (6.2 billion pounds) in cash, pre-empting a planned stock market listing by the U.S. firm that specialises in experience management.For the German software house, the agreed takeover provides a real-time window on the sentiment of consumers, complementing Chief Executive Bill McDermott's push from its traditional back-office products into sales and marketing."SAP and Qualtrics are joining forces..