David Pitt-Watson is a pioneer in the field of responsible investing. He is a fellow and former Pembroke visiting professor at Cambridge Judge Business School. He is a winner of an FT 2024 Responsible Business Education award.No one can doubt the profound importance of the finance industry, yet it is held in deep disregard by those it is there to serve. This raises questions about the way we study finance and whether it helps the industry to do its job better.It is impossible to imagine..