AO World buys Mobile Phones Direct for £32.5 million
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LONDON (Reuters) - British online electricals retailer AO World will increase the scale of its mobile phones business after agreeing to buy Mobile Phones Direct (MPD) for an enterprise value of 32.5 million pounds, it said on Friday.MPD is an online-only retailer of mobile phones in the UK, based near Reading, southern England. It operates through two brands - mobilephonesdirect and smartphonecompany - which had 13.6 million visitors in 2017.AO's mobile proposition is currently limited to the..