SAP snatches sentiment tracker Qualtrics from verge of IPO for $8 billion

FRANKFURT (Reuters) - German business software company SAP has agreed to buy Qualtrics International for $8 billion (6.23 billion pounds) in cash, pre-empting a planned stock market listing by the U.S.-based company which specialises in tracking online sentiment.The deal will help Europe's most valuable tech firm strengthen its customer relationship management (CRM) software offering, a focus of Chief Executive Bill McDermott in a race with CRM specialist Salesforce and arch-rival Oracle..